London Bloggers rule

More and more of them going live all the time. Londonist has been going for a while and is in my view one of the best. It has a good/irreverent view of all things London and is well worth a read for people both sides of the pond. Blogging has already been written off in the US as a fad but evidence here that marketers are starting to get it. Last week Guiness, the brown stuff- launched www.guinnessblog.co.uk whilst Honda is also trying out blogging by sponsoring a new brand blogging site so it's all go. Question is will it work...