I know that we're only 23 days into 2009 and I'm not abandoing my resolution to revive Accidental Observer by starting to blog again but I'm also now blogging here -the new home of Evolv on the Web and will use it to analyse and report on what is no doubt going to be a very challenging but hugely interesting period for online marketing as we battle against the dreaded 'R' word- which today has been officially confirmed...
Remember Project (Red), the venture created by Bono to partner with brands to raise money for the global fund i.e African poverty? After collaborations with the likes of ipod and Amex, I thought it had all gone quiet on the (Red) front but this week was ambushed by posters promoting a new (Red) initiative all over central London. Redwire is a digital magazine and digital music service, which will apparently contribute to fighting HIV in Africa when people sign up to receive it/and receive music. The website doesn't give away too much but it's certainly an intriguing one as it appears to not just be an online music magazine but is also a music player, which will serve subscribrers with exclusive music as well as recommended music. It looks like (Red), which has already made digital work through a very successful MySpace campaign is pushing the digital envelope a bit farther with this one and is combining elements of social media with music; a last.fm meets NME. It costs £4 a month to subscribe so it will be interesting to see how it performs and if it captures the imagination. I'm sure it won't be too long before we see Redwire Facebook widgets as word spreads.
