Leave of Absence

I'm not going to be blogging for three weeks as I'm off to get married and then go on honeymoon.

My impending marriage is one of the reasons why the posts have been sparse so far this month, that and the fact that things on the work-front have suddenly got very hectic. I'll be back in July so what's the bet that Facebook will be on the auction block by the time I get back? It's rise has been rapid to say the least over the last month and it's opening up to third party applications was surely a first step in it becoming much more collaborative. Yahoo! has already been speculatively linked to it several times but I think that it's holding out for a much better deal- both financially and with a different suitor so watch this space.

Digital at the heart of 2012

Ok cards on the table here, I've spent a while wondering whether I like the new 2012 logo or not and the verdict is- it's growing on me. Yes it's garish, yes it's trying too hard and yes it's aiming to get down with the kids but the key here is just what is the logo going to be used for and where it's going to appear. And the answer to that is digital- whether it's on a TV screen, interactive screen, digital poster or online, this is what the logo has been designed for. And when you look at in that context, it all becomes clear. This is a digital logo- it will thrive on interactivity and it will hopefully be bought to life across digital platforms..Just one question though, why the garish colours?