Stella gets blogging

The number of businesses using blogging as a markeitng tool continues to grow with Stella Artois one of the latest brands to start blogging with the launch of the Stella Artois Blog.
The site, which is built on the Wordpress platform is apparently intended to be the online companion for a new cinematic web experience that the beer brand is launching as part of a major new campaign.
It's well laid out and has some interesting content. There's also an opportunity to download some of the latest Stella Artois pictures including the 'Gods' campaign.
Stella have gone down the Guinness route of providing an online home for fans of the beer. It will be interesting to see how the blog evolves and how much crossover with its traditionally impactful advertising is generated.